All advertised images of men and women are full of perfectly shaped bodies, drooled over by the lesser fortunate mortals. The average viewer watches 400 to 600 advertisements every day and this enormous amount of messaging can create a permanent mindset. Fatty foods are shown with awfully thin bodies triggering off a confused and strange eating tendency among the really younger sets.
Acceptance of violence, almost expecting it, is another tendency that is unhappily growing among viewers. Children are becoming more and more bloodthirsty. Recent media story about a TV game where the little viewer had to blow up President Kennedy’s head was an ultimate example of the horrifying intellectual bankruptcy. Children know all names in the TV game world, but cannot recognize the next-door kid, as they hardly play in the open. Perhaps a positive and encouraging, almost ethical approach is necessary for TV to make the right impact on viewers.
Same goes for the beauty and beauty products. Beauty has been given so much importance that there is hardly any scope for mental development or intellectual improvement. One cannot find a single advertisement where it is told that mental enhancement or intellectual growth is necessary for a perfect human being. As commercials glorify trivia, the younger generation is getting hooked into it like being addicted to drugs, hoping to achieve unrealistic standards of body measurement and beauty.
"This constant exposure to female-oriented advertisements may influence girls to become self-conscious about their bodies and to obsess over their physical appearance as a measure of their worth." http://www.mediascope.org/pubs/ibriefs/bia.htm
Some people even…
This "Effects of the media, tv advertising and commercials to individuals, families and to society" essay outlines the impact of the advertisement on consumers behavior and people overall. Some people even believe that advertisers tamper with the imaged figures, so that they could look almost impossibly true, only to create more desire among the viewers, which is perhaps probable. Reports from psychiatrists and psychologists show very bleak picture of their effects on people. Girls are known to complain that very thin models made them feel insecure and unhappy. Constant self-comparison with the dizzy heights of perfection is making viewers feel perpetually inadequate, mainly because advertisers do not allow viewers to forget the images. They force it upon them continuously till they become dissatisfied psychological wrecks. Horror of getting fat is driving the TV hooked into distraction. Stringent dieting can end in serious eating disorders that could be long lasting. Considerable number of younger people has started smoking to control the healthy hunger. Males spend most of their time in the gyms trying to look more muscular. This pursuit sometimes ends up in taking unprescribed drugs and steroids, as men tend to develop pathological shame about their normal bodies. Average American girl is said to be watching 5000 hours of television and 80,000 ads even before she starts the kindergarten. Before their self esteem starts taking shape, it is already shaken with the bombardment of TV commercials.