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EasyJet Plc

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According to the research findings, the strategies of EasyJet such as paperless operations have certainly contributed to their profit margin. The company enjoys good market shares and has a good customer appeal. The company also operates its ticketing operations through the internet is its one of the most effective measures adopted for attracting the customers. As this is very convenient for the customers to purchase the tickets directly from their home. easyJet has concentrated on providing convenient airfares for middle or lower income group consumers so that it has provided them with unique selling proposition (USP) and distinct advantage in the competitive market. EasyJet Airline Company Limited also known as easyJet is a Europe based company which was established in the year 1995. The companies headquarter is in London. It is considered to be a leading company with respect to low-cost airline business of Europe. The company operates in 580 routes. The values of the company include safety, teamwork and pioneering integrity. The company takes safety as their main priority and entertains no compromises. Teamwork is the main component of their functioning. This summarises as their missions as well as EasyJet’s mission statement states that To provide our customers with safe, good value, point to point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.They believe in providing their customers with safety as their significant value proposition and point-to-point air services. The company, with this intention, is determined to offer consistent and reliable services, product and fares to its customers, they have taken necessary initiatives in developing their workers or staffs. easyJet has also taken steps towards establishing good and long-lasting relationships with their suppliers.