Direct Marketing of Telecommunication Between Nigeria and the UK

0 Comment

Between 1960 and 1976 particularly in the first Republic most of Nigeria export was going to Britain (UK), seconded by the European Union Countries (EEC), and then the United States of America, has taken the lead of exports from Nigeria. Also, imports to Nigeria was initially dominated by the United Kingdom, up to 1973, while other African countries. Latin America Sweden etc, occupied the second position, EEC occupied the 3rd position and the United States of Area occupied the 4th position since 1973, the United States of America has taken the led of imports to Nigeria.
The 1st century is witnessed to be an age of technological advancement. This advancement has spread to many parts of African countries, Nigeria inclusive. In 2001, the Monopoly enjoyed by the Nigerian Telecommunication Limited (NITEL) was removed, where other private telecommutes companies now operate.
This brought about an increase in the working lines from 450,000 to about 5 million mobile lines and about one million fixed lines (Jidan 2006). The global nature of the telecommunication industry is one that is very competitive and innovative. Market liberalisation and deregulation have taken place in most emerging markets. This has led to the opening of the markets to foreign competition (Beloucif et al 2001).
This research study tends to look at the direct marketing between Nigeria and the United Kingdom in telecommunication. Its implication of the advancement of the telecoms industry in African most populous country, and also beneficial this business transaction would have in a favourable deal to the UK telecommunication industry.
(1) Nigeria and the UK have enjoyed the relative business, political ties for many years. In many instances, the United Kingdom has influenced Nigerian import and exports, and international business deals. How would this relationship thrive among most of competing countries in contemporary international business engagement.