Before the increase in production of playbills. they initially cater for large city theatres presenting prestigious production. Most of these theatres host plays featuring famous lead actors. As such. the early production of playbills mainly target middle and high-income earners, who can afford their rates. However. during the first half of the 19th century, playbills concentrate on information of plays, production crew, time and their location. This gives people a background of the play itself while providing minor details about actors and production crew. In the late 1920’s, theatres such as Orpheum open to start production of plays. These theatres produce stage plays that attract people from different areas of the world (Collector’s Post, 1). The most interesting part of the play shows on the cover of playbills as well as their headlines which appear in bold.
Ancient playbills have a lot of explanations on plays and characters, as well as a production team. It minimizes the use of pictures and mostly appears in hardcopy produced on paper (Kobialka, 96). The playbills give minimal information about plays leaving room for imagination. Limiting use of pictures is a result of world war one, which cuts the supply of paper mainly in England. The country consequently suffers from low production of playbills. this, as a result, affects theatre business and development of plays. In addition, the numbers of pages in playbills consequently reduce from four to three and sometimes two pages. However. the use of playbills in theatres continues, as America does not suffer from a paper supply shortage.
Playbills evolve with time depending on the need to integrate different aspects of theatres, as well as improve theatre attendance. In 1934, playbills change their features, replacing cover colors with sepia colors and including pictures of members of the cast.