TESCO also focuses on direct strategies with the primary objective of customer retention by promoting customer loyalty schemes attracting more customers to scale up the business prospects using proven quality approaches like six sigma implementation. Due to the customer loyalty programs, TESCO has been successful in increasing the Target Customer base, achieving customer reliability and loyalty at a higher degree.
The loyalty schemes should involve trait of practicality so that the customers can easily attain the suggested benefits. There should be a balance in retail industry offerings and the money spent by the customer.
Customer loyalty schemes are not for brand promotions confined to brochures and not practiced in reality. So Customer Loyalty schemes must be designed with realistic options with more transparency of the process. Loyalty schemes like free trips to Singapore for two by random selection are not realistic schemes.
The Business report on operations management based on the technique of lean six sigma. The Company focused is TESCO –one of the most popular retail stores in the global chain., tools applied and the outcome of the implementation of lean six sigma process is explained in detail
TESCO is a known player for grocery multiple chains focusing on organic food sales in the UK and Central Europe has a leading stock of about 1000 to 1500 organic lines. TESCO has partnered with many leading suppliers as a measure to increase demand and supply. TESCO has close affiliations with a wide range of organizations to improve CR performance, share data, knowledge, and ideas and deliver specific program. They include:
The important strategy adopted by TESCO is to focus on higher quality and increasing safe product based on the expected standards set by suppliers. Some of the key strategies implemented by TESCO in terms of achieving excellence in customer loyalty using six sigma –DMAIC technique is as follows.