B. .Understanding how cognition happens unconsciously and how to influence unconscious cognition can help improve knowledge about learning mechanisms.
C. .Unconscious mechanisms can then be used to directly impact learning and enhance academic performance.
D. .This paper aims to answer the following research questions: (1) What is cognitive priming? (2) What is the role of cognitive priming in learning in general? And (3) What is the role of cognitive priming in academic performance specifically?
E. .It intends to answer these questions through secondary research. It will rely on academic journals from the Internet and library databases and books as its main resources.
II. .Definition of Terms
A. .Chalfoun and Frasson (2012) defined important concepts related to subconscious learning.
1. .“Unconscious cognition” pertains to the broad range of potential effects of unconscious brain mechanisms on cognitive processes, including learning and decision-making (Chalfoun &. Frasson, 2012, p.85).
2. .“Non-conscious perception” is a sub-part of unconscious cognition, where people unconsciously process sensory-based stimuli (Chalfoun &. Frasson, 2012, p.85).
3. .“Subliminal perception” is an information-transmission technique that avoids overloading active cognition by using a stimulus, called “prime,” below the conscious human cognition level (Chalfoun &. Frasson, 2012, p.85).
4. .“Masked priming” is one of the most familiar subliminal perception techniques. It projects a prime (e.g. word or images) for a very short period of time.