Business management

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In this unit teaching staff aim to provide you with a range of readings and practical exercises that help youacquire conceptual frameworks for analysing media texts and media industries. Through close reading,oral discussion, writing exercises, and a group project you should acquire various practical andconceptual tools for understanding not only the form and content of media texts but also the structure andoperation of the various industries and institutions that make up what we call “mass media”.On successful completion of this unit students should be able to:1.Identify and discuss the various economic, political and cultural forces which shape the practical work ofmedia production;2.Explain the historical development of media industries;APA1 pagewell cited11/05/20205businessfinance