Business or organizational ethics refers to the values, principles, and standards that operate within the business and these attempt to make a distinction between something that is morally good from bad (Rossouw 2004). The concept of business ethics mainly derives from the value system obtaining from a business set up. Basically, values are described as the essential and enduring tenets that help define the company and are not to be compromised for financial gain or short term expediency, (DesJardins 2006:5).In case number four, it can be noted that Sam has raised a very important issue about one of Moyuka’s bestselling car model where there have been reports of isolated incidents which involve the model’s accelerator pedal which can lead the cars to speed dangerously out of control. However, a briefing from the head of the product quality shows that there were few and isolated cases hence this cannot be an issue of safety concern but quality. Secondly, he points out the financial implications on the organization in the event of a global recall of all the models already on the market globally hence recommends putting the matter to rest. Therefore, in this case, the ethical issue raised is that the car manufacturer has sacrificed the safety of the people who will buy the cars for financial gains. Indeed, there have been isolated cases which mean that something ought to be done for the sake of the safety of the majority of the people than simply sweep the matter under the carpet as if there is nothing that has happened or been discovered. The utilitarianism and virtue theories of ethics will be used in this case to analyze the study given.The utilitarian ethical theory is founded on the ability to predict the consequences of an action. According to this theory, the choice that yields the greatest benefit to the majority of people is ethically correct compared to the choice that only benefits the organization as well as its financial gains, (Rainbow N.D). The theory actually encourages the people to work towards the outcomes that will give an advantage to the majority of people likely to be affected by certain actions.