Business environment challenges or trends that threaten the long run performance and survival of the company Develop a coheren

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The businesses are also tasked with corporate social responsibility issues and the same time expected to observe business ethics in their daily operations. Facebook Company Case Analysis This company is situated in the United States and it serves over a billion clients in the internet, making it the largest social networking site. Its an internet corporation company that runs the social networking site whereby people express their views and communicate all over the work. By the year 2012, the company had over 4500 employees working on various capacities in the company. The main competitors of Facebook are MySpace, Twitter, LinkedIn, IGLOO, among other companies that offer internet social services (Strategic Management Insight, 2013). STEEPLE Analysis of Facebook SOCIAL TECHNOLOGICAL ECONOMICAL ENVIRONMENTAL POLITICAL LEGAL ETHICAL Lifestyle changes New inventions and development Economic growth Sustainable energy Trade polices Employment laws Reputation Career and leisure attitudes Industrial focus on technological effort Taxation Global warming International trade regulations Contract laws Business ethics Labour and social mobility Rate of technological transfer Competition Threats from natural causes Political stability Consumer protection Client confidentiality From the STEEPLE Analysis, the challenges facing Facebook range from social, technological, economical, environmental, political, legal, and ethical problems. The users and the governments have been expressing privacy concerns leading to legal suit against the company (Marketing Mix, 2013). The privacy issues have made most consumers to question the business ethics of the company resulting to reduced confidentiality. Facebook being the market leader in social networking services enjoys the benefits that come with economics of scale, but the company profits are also subjected to global economic performance. The lifestyle changes and social mobility of most users is also affecting the company since some begin to see Facebook as a social interaction site for the younger generation. Facebook pays tax from their businesses with rates changing from time to time thus largely consuming their profits. There is stiff competition from related companies like Twitter and MySpace who have launched aggressive campaigns and products to outshine Facebook. Facebook was a result of technological invention and others are also exploiting the same to come up with other related services that are likely to give Facebook a strong competition. Facebook being a company with global footing is vulnerable to problems with corporate social responsibility being a major concern facing most companies and Facebook is not exempted. All businesses are expected to practice business ethics in their daily operations to avoid conflicts and hence Facebook must abide by it. Competition is a major threat to all businesses as Facebook is facing competition from MySpace, Twitter, and LinkedIn. Challenges facing Facebook Corporate Social Responsibility (CSR) The role of the business is critical in ensuring that the corporate social responsibility is well taken care of since businesses can only flourish when the communities around them and their ecosystems are well taken care of (Hart, 1995). There is growing recognition that everything we do has a positive or negative impact on