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Student Assessment Guide BSBMKG507 Interpret Market Trends and Developments Version 1.0 November 2016 Level 2, 25 George Street, Parramatta, NSW 2150 Phone: +61 2 9633 1222  Fax: +61 2 9633 1888 Email: info@australisinstitute.nsw.edu.au Web: www.australisinstitute.nsw.edu.au ABN 17 120 701 911 | RTO ID 91630 | CRICOS ID 03173K Assessment Submission Sheet Course Title Diploma of Marketing and Communication Course Code BSB52415 Unit Title Interpret Market Trends and Developments Unit Code BSBMKG507 Version 1.0 Created on   2016 Please read and sign this assessment coversheet and submit it together with your assessment to your Assessor by the due Student Name Student ID Assessor Date Due Declaration I affirm that all work submitted in this assessment is my own work and does not involve plagiarism or teamwork other than that authorized for any particular assessment activity. I have read the Student Assessment Handbook under Section 2 Assessment Guidelines and understood the serious consequences in case this work is found plagiarized. Student Signature: Date Signed: ____/____/____ Assessor Use Only First Submission Date Re-submission Date Re-assessment Date S NYS ___/___/____ S NYS ___/___/____ S NYS ___/___/____ Feedback: Trainer/Assessor’s Comments: I hereby confirm that I have been given feedback from the Assessor and I agree with the assessment outcome. Student Signature Assessor Signature Date ___/___/______ Student Feedback on Assessment: Would you like to make any comments about this assessment?                                                                                                                   Assessment Receipt Student Name Student ID Course Code & Title Diploma of Marketing and Communication BSB52415 Extension Granted Yes r No r Unit Code & Title Interpret Market Trends and Developments BSBMKG507 Date Received ___/___/____ First Submission r Re-submission r Re-assessment r Received by Table of ContentsAssessment Information  1Assessment Event 1 – Knowledge Questions  3Question 1  3Question 2  4Question 3  4Question 4  4Question 5  4Assessment Event 2: A & A Coffee Simulation  6Task 1: Interpret Trends and Market Developments  61.1 Use statistical analysis of market data to interpret market trends and developments  61.2 Analyse market trends and developments for their potential impact on the business  61.3 Use quantitative data analysis to interpret comparative market data  71.4 Perform data analysis to review business performance  71.5 Analyse competitors to identify potential opportunities and threats  7Task 2: Analyse Qualitative Results  82.1 Analyse performance data from all areas of the business  82.2 Identify over-performing and under-performing products  92.3 Forecast market needs using qualitative visionary forecasting method  9Task 3: Report on Market Data  103.1 Prepare visual aids  103.2 Report on analysis of market data  103.3 Finalise the Market Analysis Report 10Appendix A: A & A Coffee Simulation  11A & A Coffee Simulation Background  11Simulation Phases  11Your Role in the Simulation  12Phase 1: 12Phase 2: 12Phase 3: 12Assessment Conditions for the Observation  13Appendix B: Observation Check Sheet 14Assessment InformationWelcome to your Student Assessment Guide for BSBMKG507 Interpret Market Trends and Developments. This Guide provides you with information on the assessment particularly what you have to do and to what level of performance.This assessment has the following two events: Assessment Event 1 – Knowledge Questions There are five questions that will provide us with evidence of your general knowledge of internal and external sources of information relevant to forecasting market trends, software applications that are commonly used in quantitative and qualitative analysis, statistical concepts, methods, techniques and reporting formats, and legislative context within the marketing space. This assessment is completed in your own time and by a submission date provided by your Assessor. You may use support material in the development of your responses, but you must indicate the source. In addition, you must not ‘cut and paste’ content from your source, rather, use your words, unless it is a direct quote. Assessment Event 2 – Simulation: A & A Coffee You will complete a number of tasks that will provide us with evidence of your skills with analysing quantitative data and qualitative information, compiling a report based on your analysis, and documenting future marketing strategies to contribute to the ongoing development of a case study organisation. These tasks will be based on your role of Marketing Intelligence Officer in a simulation with A & A Coffee, a chain of retail cafes that operates nationwide across Australia. To complete the Simulation, you will need to refer to the following resources: AUD vs USD data Time series data which shows the relationship between Australian dollar (AUD) and the US dollar (USD). You will use this data in Task 1.1 to identify the trend between the two currencies. Global Coffee Price data Time series data which shows the change in coffee prices, globally. You will use this data in Task 1.1 to discover the economic trends amongst various coffee types. ABS Coffee CPI data Time series data which shows price trends for coffee, tea and cocoa products in Australian capital cities. You will use this data in Task 1.1 to identify the price variations over time for similar product lines. SIMRA report Report generated by Statistica International Marketing Research Agency (SIMRA). You will use this information in Task 1.4 when analysing qualitative and quantitative information about the local coffee industry. Competitor Market Share This data show the market share performance of current competitors. You will use this data in Task 1.5 to identify the potential opportunities and threats. PoS Data from Stores This is the register data from the stores. You will use this data in Task 2 to examine the overall business performance for each product and store. Reporting Standards This is the organisational style guide on writing reports. You will refer to this document when generating your Market Analysis Report and presentation aids. Remember, you do not type your responses in this Student Assessment Guide, but use the Student Assessment Workbook, which is a separate document. This document is simply a guide to explain what you are required to do, and by doing so, this will assist you to perform at your best.Please note that your responses for both assessment events can (where appropriate) use dot point format. See below for an example of a dot point response and a full sentence response. Dot point format Presentation Plan includes the following: outcomes needs of the audience context. Full sentence format When you are preparing for a Presentation, there are a number of tasks that must be carried out. These are; listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks, you then check on the room you will be conducting the simulation in etc. Performance requiredcomplete all of the questions and tasks listed in the Student Assessment Workbookmeet all the requirements listed in this Student Assessment Guideyour responses to the questions and tasks must be relevant, accurate and specific submit your completed Student Assessment Workbook to your Assessor within the set timeframesyour work must be in your own wordswhere you use an external source of information, you must provide citation.Please be aware that your Assessor is here to provide you with the necessary support throughout the assessment process. If you have questions, then contact them for guidance.Assessment Event 1 – Knowledge QuestionsThe information contained in this assessment event lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of sources of information for market forecasting, software applications used in data analysis, statistical analysis used in marketing, and the legislative requirements within the marketing industry. Each question includes the requirements which indicate what you have to do and the depth of your response to achieve a satisfactory result. Question 1In the table below, outline internal and external sources of information relevant to forecasting market trends.R 1. Identify whether the source is internal or externalR 2. provide three examples where each can be sourcedR 3. explain how each relates to forecasting marketing trendsR 4. word count is approximately 50 words per source. Source of information Internal/External Where can be sourced How it relates to forecasting Business and strategic objectives Marketing and Business performance Comparative market information Changes in technology Demographic changes Social and cultural factors Economic trends Government activities and legislative changes Industry trends Supplier data Question 2Outline the legislative and regulatory context that impact marketing operations. R 1. list five legislation and five codes relevant to marketing operations:correctly write the name and date of each itemthese names and dates must be currentR 2. for each list item, provide a summary of key provisions on marketing operationsR 3. word count is approximately 25 words per summary.Question 3Outline industry bodies that regulate the marketing space in Australia. R 1. list five industry bodies:correctly write their namethese bodies must be currentR 2. for each body:provide reference to its corporate websiteexplain its main purposelist an example of code, standards or guidelines it currently administersR 3. word count is approximately 25 words per body.Question 4Identify and outline software applications that are commonly used in quantitative and qualitative analysis.R 1. identify three software applicationsR 2. provide three strengths and three limitations of eachR 3. word count is approximately 50 words per application.Question 5Using the table below, outline statistical concepts, methods, techniques and reporting formats commonly used in marketing.R 1. provide an example of how each table item can be used in market analysisR 2. word count is approximately 25 words per item. Statistical concepts, methods, techniques and reporting formats Example conversion rate of leads to sales measures of central tendency measures of dispersion correlation and regression analysis net response rate normal distribution probability curve sampling speed of response curve frequency grids lifetime value of customers net present value of customers Assessment Event 2: A & A Coffee SimulationIn this assessment, you will undertake a number of tasks associated with documenting a Market Analysis Report for A & A Coffee, an Australian café chain. In this simulation you will perform the following actions:apply statistical and qualitative analysis techniques to analyse a set of qualitative and quantitative datadrill down into the datasets and comparative market information, and mine out the patterns in market trends and developments, organisational business performance and competitor performancepresent the report to key stakeholders.Please ensure that you familiarise yourself with this set of requirements that underpin this simulation. This includes understanding the background of the simulation and the criteria you will be assessed on. These are located in the Appendix of this document.Task 1: Interpret Trends and Market DevelopmentsIn this task, you will analyse the quantitative and qualitative datasets provided (as separate attachments) to you using relevant quantitative and qualitative data analysis methods. You will then document your findings in their Market Analysis Report. 1.1 Use statistical analysis of market data to interpret market trends and developmentsR 1. apply appropriate statistical analysis techniques on the ‘AUD vs USD’ data:visualise the trend for the Australian Dollar and US Dollar since 2005 to datein approximately 50 words, interpret how this trend impacted the organisation’s cost base R 2. apply appropriate statistical analysis techniques on the ‘Global Coffee Price’ data:calculate the AUD values for Mild Arabica and Robustas coffee types visualise the economic trend for each coffee type since 2005 to datein approximately 50 words, interpret how this trend impacted the organisation’s profitabilityR 3. apply appropriate statistical analysis techniques on the ‘Coffee CPI’ data:visualise the trend in price changes for the whole of Australia since 2005 to datevisualise the trend in price changes for each state of Australia since 2005 to dateinterpret these trends in approximately 100 wordsR 4. your visualisations must conform to the Reporting Standards.1.2 Analyse market trends and developments for their potential impact on the businessR 1. discuss how the market trends and developments affected A & A’s business performanceR 2. this discussion must be in line with your findings in Task 1.1R 3. word count is approximately 200 words.1.3 Use quantitative data analysis to interpret comparative market dataR 1. using the ‘Counts of Business’ data:calculate the total number of businesses operating at the end of financial year 2014calculate the totals for each state given in the data setcalculate the totals for the whole of AustraliaR 2. using the ‘Australian Demographic Statistics’ data:calculate the total number of estimated resident population at the end of financial year 2014calculate the totals for each state given in the data set calculate the totals for the whole of AustraliaR 3. using the above findings:calculate the number of café businesses per 10,000 residentscalculate the national average for these residentsR 4. plot the central tendency which must show the:number of café businesses per 10,000 residents for each statenational average distributed among each stateyour visualisations must conform to the Reporting StandardsR 5. interpret your visualisation:summarise the concentration of competitors in each statecorrelate this output with the trends you identified in Task 1.1 to draw conclusionsword count is approximately 150 words.1.4 Perform data analysis to review business performanceR 1. analyse the SIMRA Report and interpret the quantitative and qualitative comparative market information:review the following sections:­ Background­ Coffee Market Outlook in Australia­ Australia’s Health and Wellbeing­ Interview with the Focus Groupsummarise your analysis including:­ a discussion on the current outlook of the coffee market­ a snapshot of the interview with the focus group­ an insight on how and why this outlook has impacted A & A Coffee’s business performanceR 2. word count is approximately 300 words.1.5 Analyse competitors to identify potential opportunities and threatsR 1. analyse the ‘Competitor Market Share’ data:plot the market share of each competitor between 2013-2015 (inclusive)your visualisations must conform to the Reporting StandardsR 2. analyse the SIMRA Report:review the ‘Competitor Product Market Performance’ sectionlist two opportunities and two threatsR 3. in approximately 250 words, write a summary based on your analyses, including:an explanation on how A & A Coffee can benefit from these opportunitiesa counterattack strategy for each threatinterpretation of your visualisationshow the competitors have impacted A & A’s performance.Task 2: Analyse Qualitative ResultsIn this task, you will analyse the datasets provided to you and mine out A & A Coffee’s overall business performance. You will then analyse the results and suggest a strategic pathway to remain competitive in the market using a qualitative forecasting method. Finally, you will document your findings in your Market Analysis Report. Background: A & A Coffee Marketing Manager believes that the company has a strong brand name in the market and doesn’t need to invest too much on a variety of marketing activities. Also, he relies on his ‘gut feeling’ rather than using ‘big data’ analytics. With that in mind, A & A Coffee has been undertaking the following marketing activities, nationwide, within the 2010-2015 timeframe: tradeshows advertising on billboards coupons in the ‘Entertainment Book’ (http://www.entertainmentbook.com.au/). 2.1 Analyse performance data from all areas of the businessIn this task, you will use the ‘PoS Data from Stores’ time series data.R 1. calculate the performance of all stores in terms of total revenueR 2. prepare a table that summarises the performance of each store by year [2010-2015] inclusive:must be in a cross-tabular formatconsolidate the quarterly figures by yearshow the grand totals of each store by year ([2010-2015] inclusive)show the grand totals of all stores by year ([2010-2015] inclusive)list the stores from the highest performing to the lowestR 3. plot the performance trends:chart ‘Top 11 – highest revenue generating’ stores by yearchart ‘Bottom 11 – lowest revenue generating’ stores by yearyour visualisations must conform to the Reporting StandardsR 4. analyse these performance trends:identify the three stores that generate the highest revenueidentify the three stores that generate the lowest revenueidentify the three stores with the highest overall jumpidentify the three stores with the highest overall slumpcompare the performance of the best and worst performing storesR 5. write a summary based on your analyses:draw insight on the success of marketing activitiessuggest three strategies that A & A Coffee should consider to improve overall performanceexplain how each activity would be helpful to generate more leadsR 6. word count is approximately 400 words in total.2.2 Identify over-performing and under-performing products In this task, you will use the ‘PoS Data from Stores’ time series data.R 1. calculate the performance of all products in terms of total revenueR 2. prepare a table that summarisea the performance of each product by year [2010-2015] inclusive:must be in a cross-tabular formatconsolidate the quarterly figures by yearshow the grand totals of each product by year ([2010-2015] inclusive)show the grand totals of all products by year ([2010-2015] inclusive)list the products from the highest performing to the lowestR 3. plot the performance trends:your chart must show the performance of each product by year ([2010-2015] inclusive)your visualisation must conform to the Reporting StandardsR 4. analyse these performance trends:identify the three primary over-performing productsidentify the three primary under-performing productscompare the performance of the best and worst performing productsR 5. interpret these trends:draw insight on their earlier analysissuggest two products to be withdrawn or redevelopedsuggest two products to be focused or further enhanced to increase profitabilityprovide your rationale for their suggestionsR 6. word count is approximately 350 words in total.2.3 Forecast market needs using qualitative visionary forecasting methodR 1. summarise:current market trends and developmentsA & A Coffee’s current standing in the marketthree key external drivers that have a direct or indirect impact on A & A Coffee’s current standingthe impact of these external drivers on A & A Coffee’s business performanceR 2. based on your summary, write a ‘Recommendations’ section in your report:forecast three future market needsprovide three strategies A & A Coffee should consider to meet these needsthree possible consequences if A & A Coffee does not undertake these strategiesR 3. your recommendations must be in line with your earlier findingsR 4. word count is approximately 350 words in total.Task 3: Report on Market DataIn this task, you will plan and deliver an interactive presentation with two key stakeholders of A & A Coffee to present your findings in the Market Analysis Report.3.1 Prepare visual aidsR 1. prepare visual aids for their presentation including the following:Cover Page – included full name, title, date, and version numberIntroduction – included a discussion on the background to the business issue (one slide)Body Part 1 – included:­ trend for the Australian Dollar and US Dollar (one page, chart from Task 1.1)­ trend for the global coffee prices (one page, chart from Task 1.1)­ trend for the consumer price index (one page, chart from Task 1.1)­ the impact of the market trends and developments on business (one page, Task 1.2)­ concentration of competitors by state (one page, Task 1.3)­ qualitative analysis of comparative market information as a basis for reviewing business performance (one page, Task 1.4)­ market performance of current competitors (two pages, chart from Task 1.5 and opportunities and threats).Body Part 2 – included:­ success of marketing activities (three pages, chart from Task 2.1, the three suggested marketing activities, and the chart that shows the overall store performance)­ over-performing and under-performing products (two pages, chart from Task 2.2 and suggestions)­ forecasts and recommendations (two pages, Task 2.3)Conclusion – included two slides wrap upR 2. proofread the visual presentation and ensure compliance with the Reporting StandardsR 3. word count is not critical but you must meet the minimum page requirements.3.2 Report on analysis of market dataR 1. present your Market Analysis Report to the two A & A Coffee stakeholders:use the visual presentations prepared in Task 3.1cover all the sectionsR 2. during the session:request feedback to improve their reportnote this feedbackR 3. for additional requirements, refer to the Observation Check Sheet in Appendix BR 4. the duration of this interactive session is an hour.3.3 Finalise the Market Analysis ReportR 1. review your Market Analysis Report:modify your report in light of the feedback provided by the two stakeholdersthis modification must align accurately to the feedback collectedR 2. word count is not critical. Appendix A: A & A Coffee SimulationA & A Coffee Simulation BackgroundA & A Coffee is a chain of retail cafes, wholly owned by A & A Group. A&A opened its first store in Hornsby, NSW, in 1992, and now operates 22 stores along the five states of Australia.A & A Coffee specialises in selling superior Robusta and Arabica coffee beans which are sourced from world’s top quality coffee producers, including El Salvador, Colombia, Kenya and Indonesia. The company has its own coffee roastery facilities which are equipped with in-house roasting equipment.Over the past two decades, A & A Coffee has developed a loyal client base and, unlike many cafes, has long-serving staff members. A & A’s management is fortunate to have a high degree of control over the product line, menu, business model, and store presentation. Unlike some of its competitors, A&A has never sought to sell franchises, and so all store managers report directly to Head Office.20 years after opening its first store, A & A management has decided to analyse the market to gather current information which then will be injected in to the organisation’s strategic marketing plan. The motivation behind this is to establish a solid groundwork based on market facts and remain competitive in the market.In mid-2014, A&A’s performance began to deteriorate. In September, it revealed that its 2013-14 year-on-year revenue growth was negative for the first time in the company’s history. Managers gave a number of reasons, including changing customer tastes, rising costs, and an increasingly competitive retail coffee market.A & A management has decided to analyse the market to gather current information which then will be injected in to the organisation’s strategic marketing plan. The motivation behind this is to establish a solid groundwork based on market facts and remain competitive in the market.To achieve this, A & A has contacted Statistica International Marketing Research Agency (SIMRA) to scan the market and provide timely data. SIMRA is an independent global big data analytics agency. It gathers data from the market and provides report to businesses in order to aid in timely and effective decision making. The company designs, carries out and analyses bespoke market research.A & A Coffee commissioned SIMRA to gathering opinions, beliefs, and attitudes about the current market needs in the industry. The key driver was to gain insight towards consumer tastes and preferences. The Executive Team believes that it is time to bring changes to the company to align itself with the industry. It is vital to understand the trends and developments in the macro environment in order to make healthy decisions.Simulation PhasesThis simulation is divided into the following phases: Phase 1: interpret market trends and developments using quantitative and qualitative data analysis. Phase 2: analyse business data and information to identify store and product performance. Phase 3: present the Market Analysis Report. Note that in Phase 1 and 2, you will develop a Market Analysis Report. Then in Phase 3, you will present this report to the two stakeholders who are senior managers in A & A Coffee.Please refer to the subsequent sections to see detailed information on each Phase.Your Role in the SimulationYou will be the Marketing Intelligence Officer of A & A Coffee in the simulation. Your roles and responsibilities in the simulation are as follows:Phase 1:Phase 1 occurs from Task 1.1 to 1.5. In Phase 1, your main duties in the organisation are as follows:undertake qualitative and quantitative data analysis to mine out market trends and developmentsanalyse competitors to identify market threats and opportunitiesreview industry report to gain insight on the external landscapedocument interpretation in the Market Analysis Report.Phase 2:Phase 2 occurs from Task 2.1 to 2.3. In Phase 2, your main duties in the organisation are as follows:analyse store data to undercover top and bottom performing storesdrill down into point-of-sales data to discover patterns in each productforecast market needs using qualitative visionary forecasting methoddocument interpretation in the Market Analysis Report.Phase 3:Phase 3 occurs in Tasks 3.1 to 3.3. In Phase 3, you will interact with two stakeholders who will be role played by the RTO Staff (Task 3.3).This simulation will have a duration of 60 minutes where you will be interacting with these stakeholders as the senior manager of A & A Coffee. Note that your Assessor will not play a role in this observation activity as they will be observing your interaction with the stakeholders and documenting evidence in the Observation Check Sheet provided in Appendix B.In Phase 3 your main duties in the organisation are as follows:prepare visual presentation of findingsproofread the visual presentation to ensure an effective and professional communication with stakeholderscollaborate with other stakeholders and collect feedback on the findingsrevise and improve findings to ensure accuracy in strategic direction.Assessment Conditions for the ObservationThe information in this section outlines the assessment conditions for the Observation which occurs in Phase 3 (Task 3.3) and involves your interaction with two stakeholders.Before the Observation:you must ensure that you have read and understood any documents required to undertake the Observationyou must ensure that you have read and understood all performance requirements listed under each taskyou must ensure that you have read the requirements listed in the Observation Check Sheet as your performance will be judged based on these criteria (see Appendix B)your Assessor will inform you of the date of your Observation. During the Observation:you will be interacting with the Chief Strategy Officer and Chief Analytics Officer it has a total duration of 60 minutesother students will not be observers during the session as this will give them an unfair advantagethese stakeholders will be role played by staff from the RTO or other externalsyour Assessor will brief them on your topic so that they can carry out their actions in an appropriate manneryou cannot refer to the Observation Check Sheet while undertaking the Observationyour Assessor will:­ observe you individually based on the criteria in the Observation Check Sheet­ document their observations in detail on the Observation Check Sheet ­ provide extensive written feedback ­ ensure that the session will be free from distractionsyou must comply with WHS requirementsyou must demonstrate all the criteria in the Observation Check Sheet to achieve a satisfactory result for the Observation.If you are not successful, after the observation, the Assessor will:provide written feedback on the Observation Check Sheet explaining their justification in detail communicate this feedback to you arrange another suitable time to observe your second attempt.Appendix B: Observation Check SheetWe have provided the Observation Check Sheet(s) for you to prepare for your assessment with the Assessor. Remember, you will not be able to use this Check Sheet(s) during this session. However, we recommend you use this as a planning tool so that you are fully prepared for the observation.Note that you must demonstrate all the criteria listed in the following Observation Check Sheet(s) to be deemed satisfactory. Performance Requirements 1. Introduction ¨ welcome the stakeholders: ­ have a friendly tone ­ volume and facial expressions must be appropriate ¨ summarise the background of this meeting: ­ summary must be concise ­ summary must be clear ¨ outline the presentation: ­ state clearly what you will present ­ explain how long this will take ­ seek confirmation of this process ¨ use questions to clarify accuracy of overview: ­ questions must be specific ­ questions must be relevant 2. Body o Body part 1 – market trends and developments must include: ­ trend for the Australian Dollar and US Dollar ­ trend for the global coffee prices ­ trend for the consumer price index ­ the impact of the market trends on business ­ concentration of competitors by state ­ qualitative analysis of comparative market information ­ market performance of current competitors o Body part 2 – qualitative results and forecasts must include: ­ success of marketing activities ­ overall performance of stores ­ over-performing and under-performing products ­ forecasts and recommendations 3. Conclusion o summarise presentation: ­ overview what has been covered ­ summarise the issues ­ summarise the solutions ­ wrap up the session with a closing statement 4. Communication Skills ¨ body language: ­ give eye contact to the stakeholders ­ display appropriate facial expressions ­ posture must be appropriate ­ gestures must fit with the message ¨ actively listen to responses: ­ provide appropriate facial expressions ­ provide appropriate body language ­ paraphrase understanding ¨ language and speech: ­ language must use basic jargon ­ do not use filled pauses (e.g. ‘er’, ‘erm’, ‘uh’, ‘um’) ­ tempo (pace) must be easy to follow ­ volume must be audible ­ pitch must be low in general and high at times to grab attention ¨ monitor non-verbal and verbal cues of the stakeholders: ­ conduct periodical checks ­ adjust delivery accordingly ­ confirm their understanding 5. Seeks Input ¨ ask logical and targeted questions that seek input on your findings ¨ validate input and encourage stakeholders to raise you queries ¨ direct open-ended questions and avoid ‘yes/no’ questions to draw the stakeholders to the discussion ¨ seek detailed response using funnel questions (e.g.; ‘have you thought about this? Did it work? How was it?) ¨ actively engage in dialogue about alternative ideas ¨ elicit input from the stakeholders and take notes without losing focus ¨ ask a minimum of five questions to probe input 6. Visual Presentation ¨ have a professional layout: ­ content fits the margins ­ content is not cluttered ­ layout gives a clean and fresh feeling in general ¨ have a professional format: ­ typography is readable and legible ­ font and colour matches the tone of the presentation ­ good combination of foreground and background ¨ have a coherent structure: ­ slides are sequenced logically ­ slides are easy to follow ­ headings titles are descriptive ¨ content includes: ­ an outline ­ all the sections stipulated in Task 3.1 ­ a conclusion 7. Time Management ¨ breaks the session was down into reasonable time blocks ¨ finished the session in 60 minutes For Assessor Use Only Task Outcome SheetsThe Outcome Sheet below is the assessment tasks for each of the assessment event that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. As for your final judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.Assessment Event 1 Assessment Event 1 Knowledge Questions S NYS Comments Question 1 Question 2 Question 3 Question 4 Question 5 The student’s performance for Assessment Event 1 is o Satisfactory o Not-Yet-Satisfactory Assessor Signature: Date: Assessment Event 2 – A & A Coffee Simulation Assessment Event 2 S NYS Comments Task 1: Interpret Trends and Market Developments Sub Task 1.1 Sub Task 1.2 Sub Task 1.3 Sub Task 1.4 Sub Task 1.5 Task 2: Analyse Qualitative Results Sub Task 2.1 Sub Task 2.2 Sub Task 2.3 Task 3: Report on Market Data Sub Task 3.1 Sub Task 3.2 Sub Task 3.3 The student’s overall performance is o Satisfactory o Not-Yet-Satisfactory Assessor Signature: Date: