As it may be, the most significant reason of this onslaught proves to be the decline of the power of American music during the era of the 1960s. The American rock ‘n’ roll was already facing a steady downfall in caliber and quality since the major record companies, supported and abetted by few of the top outlets of the time disregarded the music type.
.Major radio channels also betrayed it and considered releasing other products over it, which further deteriorated the condition of American rock ’n’ roll. The area of authority in pop music enjoyed by teen idols like Fabian and Frankie Avalon had directed numerous youth to commercial folk and jazz. While an ostensibly everlasting stream of modernity songs and dance crazes added up to be a failed attempt at developing a durable core following for rock ‘n’ roll. (Gillett 32)
.The Beatles played an important and significant role in the American music history and it’s difficult to think of the British invasion taking place without them. An abundant number of bands sailed along to the top standards of American charts, did not prove to possess more talent than the uninspiring teen idols they had taken place of. However, the Beatles demonstrated to be an exceptional case. They were talented and were admired by the critics as well as the crowd. Beatles, after a short period of time producing American r &. b-pop, and country music carried on to compose rock classics. Their new taste and production turned out to be extremely admirable, which was destined to be carried through many generations to come. Performing in small clubs in England and Germany trained all the Beatles band members to be excellent musicians. There artistic quality and equally convincing vocals helped them promote their talent and achieve success.