dge of the staff about sports and their equipments will not only promote confidence for the business but will also provide an excellent customer service atmosphere and distinct advantage over competition who are merely reselling popular sports equipment brands.
Cardiff Netball shop will be opened in Capitol, a shopping mall located at Cardiff downtown on the Queen Street. Queen Street is an ideal location to sell sport equipment and apparel business because a lot of people frequent the downtown to do their shopping. The traffic of the shoppers and the popularity of the place to shop for equipment and apparel make the Capitol an ideal location for the business.
It is expected that the business will yield a healthy rate of return given the marketing strategy that will used. It is expected that in the first year of operation, Cardiff Netball Shop will have an after tax net profit of £65,033, in the second year £106,210 and 106,275 in the third year respectively.
Cardiff Netball Shop will be retailing the most dependable athletic brands such as Adidas, Nike, Reebok, Mzuno, Wilson, Worth etch. The business however will differentiate itself from the competition by having staffs who are very knowledgeable of the products because they are sport enthusiasts themselves. Thus, customers will not only be assisted in terms of size, fit, style and design but also can be given what specific gear, equipment or apparell do they need according to their level fitness and discipline.
Cardiff community will be the market of Cardiff Netball shop. Cardiff boast itself as a fit and health conscious community making it an ideal market for the business. Sports and athletic is robust in the area especially with the presence of Cardiff University where athletes and enthusiasts abound who have significant disposable income to spend on sports gear and apparel.
Cardiff Netball has one direct competitor in the Cardiff community which is DW sport reselling popular athletic brands.