Apple’s Marketing Positions and Strategies

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82000 Customers who have been using the iPod are believed to be unwilling to adapt to newer and sophisticated models that Apple churns out year after year. Given the love for their iPods, users acknowledge that they do not see any point in upgrading to a newer player in the foreseeable future. The reason that the player works and as such there is no necessity to consider opting for a new one.Although this sounds strange for a company like Apple, it may soon have to witness a problem with a product that is virtually credited with reversing its fortunes for the better. This iconic consumer device not only helped cement the company’s reputation in the market as a business entity aimed for innovation but also helped chart its financial revival in the recent past. However, those days may soon come to an end if users begin to see too little innovation and very few reasons to consider a change. Moreover, the current rocky situation of the economy adds further to the uncertainty among consumer preferences and their willingness to spend on new products.A section of the industry believes that iPod sales will witness a slight decline since its introduction to the market in 2001. The predominant reason behind this perception is that the section of people requiring a new iPod is shrinking by the day. In this context, the onus falls back onto Apple’s shoulders and it remains to be seen as to what Apple would do to counter this perceived phenomenon. There is no doubt that the iPod has indeed proven to be the growth engine, increasing sales from a mere $5 billion in 2001 to $32 billion by the end of 2008. In fact, the rate of growth for the product was hovering in the range of 200% between 2005 and 2007. However, this has reclined back to a mere 10% since 2008. Munster, the popular market research firm, has predicted that this figure is bound to hover in the range of 12% during the coming few years, with unit sales in the 50 million range, unless serious steps are initiated by the company to renew fresh demand for the product.&nbsp.