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History, Development and Business Strategies of Apple Inc. Apple Inc. is a giant in industry of Communication and Information Technologies. Company’s products comprise of latest innovations in these fields in terms of goods such as iPods and services such as AppleCare. Company’s customer focus mainly comprises of products and services quality, innovation and integrity in all business interactions (Apple). Since the inception of Apple I in July 1976, there have been numerous developments in the Apple industry. Considering the history of Apple products, the company begun by introducing the Apple I in the market, after the discontinuation of the product one month after its launch according to OGrady Jason (29), the Apple II began its operations in 1977 and later discontinued as a result of poor performance and numerous complaints from users. At the same period, there was the introduction of the Disk II drives and the Apple Silen type printers. Software’s present, at the moment, included the Apple Writer 1.0.At the onset of the 1980’s, there was the introduction of the Apple III which came along with other products including. modem IIB, printers, monitors and disk III drives. As a result of competition, there was an introduction of the Macintosh (128k) compact and Macintosh External Disk Drive. Introduction of the Macintosh IIfx in the 1990’s according to Edson, John, and Ernest Beck (212) created a bigger step in establishing articulate technology advancement. The programs that came with the product included the Centris, Quadra and the PowerBook 165c.At the onset of the year 2000, there was an introduction of the PowerBook and the IBook. The Server Macintosh is also efficient. The Xserve Cluster Node helped to establish an arp server. Later in 2004, the AirPort Express got launched and was in use together with the iPod launched the same year. In 2007, the Apple TV became operational, while the same year, there was launching of the iPhone and the Mac Mini (Schneiders, Sascha 20). Currently, there are iBooks Author, the MacBook Pro and iPhone 5.Apple Inc. sells products and services to consumers, businesses as well as governments. They offer special pricing and promotional packages focusing on government officials. In general government officials receive a lower price compared to commercial customers (Apple). Apple Inc attempts to fulfill the social co-operative responsibilities via protecting environment, providing community services and impose of code of ethical conduct in business. Company ensures providing confidentiality for the customers’ details and not sharing with a third party. Apple also considers non disclosure of business strategies and information to third parties as an important element of their success in the industryMoreover, Foreign Corrupt Practices Act Policy of Apple Inc. and Business Conduct Helpline demonstrate company’s fair business and ethics responsibility (Apple). The Apple name, names of products and services are collectively described as the Apple identity (Apple). Trade mark and logo plays a vital role in company’s advertising and promotional campaigns. Customers’ brand loyalty and reputation of Apple goods and services contribute to the high competitive advantage which Apple Inc. is getting in the world market. Moreover, Apple’s customer care policy and states that the details of their customers should not be disclosed to a third party at any circumstances. This is a company strategy to gain and retain customer’s brand loyalty. BibliographyApple, Inc. Business Conduct: The way we do business worldwide. Apple Inc., July 2012.Edson, John, and Ernest Beck. Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences. Hoboken, N.J: Wiley, 2012. Internet resource.OGrady, Jason D. Apple Inc. Westport, Conn: Greenwood Press, 2009. Print.Schneiders, Sascha. Apples Secret of Success – Traditional Marketing Vs. Cult Marketing. Hamburg: Diplomica-Verl, 2011. Print.