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Apple Corporation Corporate Responsibility and Marketing Strategies

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71750 The paper tells that Apple Corporation like many other multinationals has a code of conduct that guides its operations. It prides itself on being committed to the highest social, environmental and ethical responsibility. The company warns that failure to abide by the code of conduct attracts penalties among them termination of any business engagement with the supplier in question. Some of the issues addressed in the company’s code of conduct guide are addressed below: Apple Corporation expects those who work for their suppliers to be treated with dignity and with respect. As such fundamental issues of human rights need to be addressed and employees should not be discriminated on a basis such as age, religious affiliation, gender, sexual orientation, belonging to labor unions, marital status among other issues. In addition, harassment of any nature is discouraged by the company including forced labor or slavery. Also, the company warns its suppliers against restricting movement of its employees or confiscating identification documents belonging to them so as to hamper their mobility. The code of conduct also warns employees against employing persons who are under age and proposes a minimum age of 15 years. Those employing students should ensure that their education is not interfered with and that proper records should be kept to check on their progress. Safety of all employees is to be observed which includes availing reasonable working hours and providing employees with proper working tools and equipment. The health of all employees is to be observed through the provision of the clean working environment including toilets, eating, sleeping places and other social places.