The authors target audience in this book is the students who always engage in debates (Ellis and Nelson). The author is quick to correct them since they always grapple with claims and evidence but fail to explore how institutions work. With this form of debating the authors, the intention is to make students come up with good conclusions in reforming the political institutions in America.
One of the five first chapters of this book is about political parties. In this chapter, the author is able to bring out arguments about how political parties play a major role in determining the presidency. In this chapter, the author brings out debates between the Republicans and Democrats. Some of the top political analysts were keen to express the nature of influencing voters to vote on their favorites.
Molly Andolina is one of the political analysts who put down her debate regarding the voting systems and especially non-citizens. With much interest, there is a debate about how President Obama managed to clinch his seat. President Obama identified 3 decision making systems that he followed properly to influence voters to vote for him. President Obama hired a company by the name Spotlight Analysis that was able to use political micro-targeting to analyze over 175 million voters on the basis of 10 value tribes. President Obama noted that individuals tribe members do not share the same race, religion or even income but they share characters like community, responsibility, God, and opportunities. Through this Spotlight Analysis managed to identify Barn Raisers a tribe of 14 million voters who play a major role in elections due to their voting patterns. They are regarded as active participants in community organizations and are ambivalent about government. Even though they are from different races, religion, and ethnicities and 40% voted for Democrats and 27% voted for the Republicans.