Advertising The Violation of Business and Media Ethics

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Ethics, as noted by numerous scholars, is largely regarded as an area of academic interest, with little, if any, practical value. To fortify his argument pertaining to the contemporaneous dominance of the aforementioned perspective on ethics, Shue (1995) comments on the fact that an increasing number of professionals have urged for the implementation of stricter ethical guidelines and codes, even as many more have argued that existent ones are idealistic and inapplicable to the contemporary business environment. In other words, there is a detectable increase in ethical violations across professions, as evidenced by the first argument. However, as noted from the second argument, professionals have justified the predominant failure to abide by existent codes of ethics through their declaration of these codes as idealistic and impractical.
The fact is, and as may be determined from the above, that there is an ethics crisis across the professions. Following a review of the ethics guidelines supposedly governing the business and the media worlds, however, the argument shall show that the existent codes are realistic, rather than idealistic and practical, rather than impractical. Not only that but as the later section shall show, adherence to these codes could have effectively prevented such false and unethical advertisement messages as have adversely impacted groups in society.
Business Ethics
While corporate and business entities may be responsible towards their shareholders for the generation of profits, the fact is that they are required to do so within the bounds of established business ethics. As noted by Manokha (2004) numerous aspects of business ethics have been incorporated into national and international laws dictating the operation and…
This essay "Advertising: The Violation of Business and Media Ethics" describes the connection between business and advertising and problems cause by the crisis of ethic in the media industry. Advertisements are expected to publicize a product or service and attract consumers towards their consumption and use but, must do so within the bounds of both business and media ethics. Advertisements must, therefore, refrain from making false claims or implying that the product possesses a utility which it does not. Similarly, and apart from applying the aforementioned media guidelines on honesty, advertisements are expected to adhere to business ethics pertaining to social responsibility with the implication being that they should not popularize images or associations which may harm certain segments of a society and, most definitely, should not claim false uses and benefits to a product or service. Ad should inform consumers about existent goods and services without making false claims or implying harmful associations. Even though advertisements are expected to abide by business and media ethics guidelines, this doe not imply that advertisers have to present the entire truth. As Manokha notes, advertisements are not required to present the entire truth pertaining to the advertised product or service but are allowed the license of highlighting only the positive. The abidance by ethics guidelines does not, in other words, obstruct the function of advertising as marketers may promote products and services through emphasis on their benefits and utility.