The most accepted and recognized methodology of identifying important usability issues with the end user remains usability testing with actual representatives. It is possible to evaluate how users respond when they try common responsibilities on the company site and site using face-to-face test session moderated using the purpose built usability testing stations (Ward, Shadle, and Mofield, 2008, p. 70). All through, the observer can supervise the usability session in other rooms that remain comfortable and serving as the observation centre. The portable usability testing kit allows people to carry out usability testing in their offices. It also includes field testing where the supervisor views users in action that remains the natural habitat and remote testing to widen the reach. Among many others benefits of usability testing include increasing the conversion rates of online conversion. In this case, using the example would be a banking client hiking submissions of loan application forms by fourteen percent from thirty-five percent in a period not exceeding one-and-a-half months. Secondly, usability testing supports online migration. Scholars would point at a tolling company reducing calls to its call centre by more than sixteen percent following successful implementation of various recommendations from the company. Usability testing plays part in increasing employee productivity. A company would for instance, increase work completion rate by employees from forty-eight percent to around.